Agenda
| Wednesday, December 12 | ||||
| Pre-Conference Institute 1 | Pre-Conference Institute 2 | |||
| 1:00-5:00 p.m. | Sales Management for Online Publishers LEXIE GROSS, Business Valuation Resources (BVR); BOBBY EDGIL, Business & Legal Reports (BLR) |
Social Media and Marketing RACHEL YEOMANS, Astek; CAROL BRAULT, Access Intelligence; JENNIFER SCHWARTZ, Access Intelligence |
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| 2:30-2:45 p.m. | Break for Institute Attendees | |||
| Thursday, December 13 | ||||
| 7:30-8:15 a.m. | Registration, Networking Breakfast & Exhibits | |||
| 8:15-9:00 a.m. | Welcome from the Conference Chairs and Keynote Presentation: “Crushing it With Content-Driven Marketing” JAY BERKOWITZ, www.TenGoldenRules.com |
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| Track 1: Marketing Institute Certificate Program (MAR) | Track 2: Digital Publishing Strategies (DPS) |
Track 3: New Products & Revenues (NPR) | Track 4: Web Design & Technology (WDT) | |
| 9:10-10:00 a.m. | Session #1 - How to Plan, Execute and Analyze a Digital Subscription Marketing Campaign DON NICHOLAS, Mequoda; MARY VAN DOREN, Mequoda |
Session #1 – Content Intersection: Subscriptions, Free, Advertising, Social, SEO, Email & More BOB BRADY, BLR; KIM MATEUS, Leadership IQ; RACHEL YEOMANS, Astek; LORA TEMPLETON, Wiley |
Session #1 - How to Launch a Successful Training Program When Conferences Aren’t Working CLAIRE LEHENY, LH Associates; NOVELLA GREEN, Thompson Media Group |
Session #1: Content Management: Using Technology to Maximize Your Content Assets ED COBURN, Harvard Health; BRAD FORRISTER, BLR |
| 10:00-10:30 a.m. | Networking Break & Exhibits | |||
| 10:30-11:20 a.m. | Session #2 – Marketing Plans & Principles MARY LOU PROBKA, Inside Mortgage Finance; MARI MULLANE, Inside Mortgage Finance |
Session #2 – What Makes Content Have Market Value? DAN BROWN, Xponential Publishing Consultants; DAVID FOSTER, Business Valuation Resources |
Session #2 – How BLR Became a Software Company DAN OSWALD, BLR; GUY CROSSLEY, BLR; ED KEATING, BLR |
Session #2 – SEO & Beyond – State of the Art Practices ANDY SWINDLER, Astek; LORA TEMPLETON, Wiley |
| 11:30 a.m. -12:20 p.m. | Session #3 – Marketing Automation: A Must-Have B2B Tool WAYNE COOPER, Greenhaven Partners |
Session #3 – Pricing Strategies to Increase Revenues & Marketing Response Rates LUCRETIA LYONS, Business Valuation Resources; ANDY MCLAUGHLIN, Paper Clip Communications; STEPHANIE WILLIFORD, EB Medicine |
Session #3 – Taking the Risk Out of New Electronic Database Launches BRIAN CROTTY, OPIS |
Session #3 - Going Mobile: Publishing in a Multi-Platform World BARRY GRAUBART, Content Matters; ROBIN NEIDORF, FreePint |
| 12:20-1:40 p.m. | Lunch, Networking & Introduction to “The Book of Models: The Definitive Guide to Monetizing Content” DAN BROWN, Xponential Publishing Consultants |
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| 1:40-2:30 p.m. | Session #4 – Making Multi-Channel Marketing Work HELEN HOART, Yikes!Media LLC; DENISE ELLIOTT, Kiplinger; ADAM GOLDSTEIN, NIBM |
Session #4 – Content Distribution & Repurposing Strategies LARRY SCHWARTZ, Newstex; ED KEATING, BLR; ED COLLERAN, Consultant |
Session #4 – Using Content Management Systems for Increased Sales and New Products ANDY SWINDLER, Astek; PETER SANDERSON, Wiley; LORA TEMPLETON, Wiley | Session #4 – Understanding Mequoda SEO Analytics: How Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content DON NICHOLAS, Mequoda; NORANN OLESON, Mequoda |
| 2:40-3:30 p.m. | Session #5 - Consultative Marketing: A New Approach to Lead Generation CLAIRE LEHENY, LH Associates; STEPHANIE EIDELMAN, Inside ARM |
Session #5 - Using Partnerships to Reduce the Risk of Entering New Digital Markets PHIL BINKOW, Financial Operations Networks; BOB COLEMAN, Coleman Publishing |
Session #5 - What’s Working in Web-Based Training: Webinars, E-Learning & More JEN SCHWARTZ, Access Intelligence; LESLIE DAVIDSON, Davidson Direct |
Session #5 - Marketing Website Design: Strategies for Maximizing Traffic, Revenue and Profit DON NICHOLAS, Mequoda; MARY VAN DOREN, Mequoda |
| 3:30-3:50 p.m. | Networking Break & Exhibits | |||
| 3:50-4:40 p.m. | SIPA Roundtables - Swap ideas and experiences, and find out what’s working and what’s not for your colleagues on these topics:
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| 4:45-5:30 p.m. | Keynote Panel: “Best Digital Publishing Successes” DENISE ELLIOTT, Kiplinger; ED COBURN, Harvard Health; DAN OSWALD, BLR |
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| 5:30-6:30 p.m. | Networking Reception | |||
| Friday, December 14 | ||||
| 7:15-8:15 a.m. | Sales & Marketing Directors Breakfast Roundtable (no cost but space is limited, pre-registration required) DENISE ELLIOTT, Kiplinger |
Publishers Breakfast Roundtable (no cost but space is limited, pre-registration required) DAVID FOSTER, Business Valuation Resources |
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| 8:00-8:45 a.m. | Registration, Networking Breakfast & Exhibits | |||
| Track 1: Marketing Institute Certificate Program (MAR) | Track 2: Digital Publishing Strategies (DPS) | Track 3: New Products & Revenues (NPR) | Track 4: Web Design & Technology (WDT) | |
| 8:45-9:40 a.m. | Session #6 – Core Market Maximization ADAM GOLDSTEIN, NIBM |
Session #6 – To Monetize Social Media, You Must Humanize It HEATHER FARLEY, Access Intelligence; AMY JEFFERIES, Access Intelligence |
Session #6 – Managing Innovation Workshop, Part I: Generating and Vetting New Ideas ED COBURN, Harvard Health; DAN BROWN, Xponential Publishing Consultants; STEPHANIE EIDELMAN, insideARM |
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| 9:40-10:10 a.m. | Networking Break & Exhibits | |||
| 10:10-11:00 a.m. | Session #7 – How to Write Killer Promo Copy that Gives Your Company an Indomitable Marketing Edge JIM SINKINSON, Bulldog Reporter |
Session #7 – Formulating Your Digital Publishing Strategy GREG KREHBIEL, Kiplinger; ANDY SWINDLER, Astek |
Session #7 - Managing Innovation Workshop, Part II: Successfully Implementing New Ideas ED COBURN, Harvard Health; DAN BROWN, Xponential Publishing Consultants; STEPHANIE EIDELMAN, insideARM |
Session #7 – The Benefits and Business of Blogging RONN LEVINE, SIPA; NANCY BRAND, Chartwell; ELEANOR JONES, Business Management Daily |
| 11:10 a.m. -12:00 p.m. | Session #8 – Winning Tactics to Boost Response and Add Polish to Your Renewal Efforts BARBARA KAPLOWITZ, Big Huge Ideas; JENNY FUKUMOTO, Ragan Communications |
Session #8 – Case Study: Curation Strategies to Drive New Revenue from Existing Content MEG HARGREAVES, CQ Roll Call |
Session #8 - Generating Revenue with Data Products GUY CECALA, Inside Mortgage Finance; IRA MAYER, EPM |
Session #8 - Marketers Weigh In on Email Deliverability TOM PINES, Real Magnet; CHRIS ARRENDALE, Real Magnet |
